PBI-Gordon Corporation

Communications Digital Sr. Specialist

US-MO-Kansas City
Job ID
2017-1118
PBI-Gordon Corporation
Category
Information Technology
Type
Regular Full-Time

Overview

PBI-Gordon Corporation is a highly successful, employee- owned company located in Kansas City’s historic West Bottoms. The company was established in 1947, and has grown a diversified portfolio including: pesticides, herbicides, and veterinarian/pharmaceutical and consumer pet businesses.

Responsibilities

This position will be responsible for developing and executing Public Relations, Social Media and Digital Marketing efforts for the company under the guidance of the manager that oversees this role. The Communications Digital Sr. Specialist will also be responsible for creating and publishing content, monitoring and responding to user-contributed content, maintaining and updating copy for web, developing and supporting all aspects of email marketing campaigns, and improving lead generation processes through our automated marketing tool.

 

Listed below will be your main responsibilities in this role if hired: 

 

  • Work with product managers, marketing managers and communications team to develop strategic and comprehensive content calendars for company’s digital marketing efforts and execute against those calendars
  • Work with copywriter to develop content for use on the company’s digital platforms, including web, social media, and email
  • Work with agency to coordinate PR efforts, including follow up on requests for interviews, leads, copy development and photography requests
  • Utilize project management system (Teamwork) to manage job time-lines and keep projects on-schedule
  • Re-purpose existing content across all digital platforms
  • Develop, maintain, and monitor the company’s social media presence and on-line reputation by approving or delete comments on social media, blogs, or articles
  • Integrate on-line presences including social media outlets with email campaigns
  • Work with Digital Marketing Manager to recommend and create email campaigns through the marketing automation tool
  • Review analytic metrics to determine performance of social media, marketing, public relations and trade show efforts and optimize accordingly
  • Research web copy and popularity of sites linking to page
  • Work with digital marketing team and copywriter to develop copy for pay-per-click advertising campaigns
  • Work with digital marketing team to make recommendations on lead generating efforts
  • All other duties as may be assigned

Qualifications

  • Bachelor’s degree in Marketing/Journalism/Communications (or related field)
  • Exceptional written and oral communication skills especially for social and web content
  • Working knowledge of Microsoft Office (Word, Excel, Power-Point, etc)
  • Demonstrated knowledge of Adobe Creative Suite and/or Goggle Ad-Words, marketing automation tools (i.e., Active Campaign, Sugar) and social media management tools (i.e., Hootsuite) a plus
  • Demonstrated attention to detail and the ability to work as part of a team environment in fast-paced, deadline-driven environment. 

Preferred Qualifications: 

  • 3 to 5 years of experience in digital marketing and social media platforms is preferred.
  • Experience marketing in the animal health and/or pest management fields is preferred.

 

We offer our employee-owners an expansive benefit package including one of the country’s best health plans at a truly affordable price, disability and life insurances completely paid for by the company, a 401(k) retirement plan and an employee stock ownership plan, and a significant bonus package.

PBI-Gordon Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, nation origin, disability or protected veteran status. PBI-Gordon Corporation is a background screening, drug-free workplace.

 

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